Continuous brand tracking

Brand tracking for health & wellness marketing teams.

Hale tracks awareness, consideration, preference and perception every month — so health and wellness teams always know where their brand stands, what's moving it, and what to do about it.

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See how it works

Inside the Hale brand tracker

Brand decisions shouldn't run on gut feel

Understand what people know, think and feel about your brand — and how that changes as your market, competitors and campaigns evolve.

Understand brand health

Track awareness, consideration, preference, trust and perception over time — one continuous view of your brand funnel and how it's moving.

See the competitive picture

Benchmark your brand against competitors and understand your audience and category — so you can see where opportunities are emerging.

Research built for health and wellness

Hale combines structured market research with relevant, privacy-safe signals from real health and wellness experiences across our ecosystem — aggregated and anonymised at a population level.

All-in-one personal training platform for established professionals and teams who need deeper insights, automation, and scale.

A low-friction coaching platform designed to deliver programs without complexity.

End-to-end employee wellbeing platform for people leaders to set up, track, and automate personalised wellness initiatives and rewards.

Personalised supplement recommendations starting with Creatine monohydrate gummies.

in practice

One clear view of your brand and category

Map campaigns, launches and strategic decisions against your brand metrics, and see how they align with changes in brand performance over time.

Turn complex research into clear, decision-ready reporting — insights that marketing teams and leadership can understand, share and act on.

Make your next brand decision with evidence

See how Hale can give your team a clearer, continuous view of your brand, audience and category — and the evidence to act on it.